Potentia looks like the word potential — and that’s no accident. It comes from the Latin for power: the kind that everyday people build together.

Local candidates shape our lives in real, tangible ways. And in a digital world, grassroots progressive campaigns need smart, targeted digital media that strengthens the organizing already happening on the ground.

Potentia exists to bring thoughtful, effective digital strategy to progressive candidates up and down the ballot. We partner with campaigns to deliver what you need to win, without the gatekeeping or inflated costs. We believe high-quality digital work should be equitable, accessible, and grounded in progressive values.